IDENTIFYING WHAT MAKES A BRAND EXTRAORDINARY
IS THE CATALYST FOR OPPORTUNITY

OUR PHILOSOPHY

We founded The Brand Advisory to help businesses of every scale uncover and articulate their true proposition, creating the foundation on which all marketing and communications can thrive.

Our careers have been defined by elevating brand perception to create desire, build reputation and drive growth. Today, we distil our experience to identify the opportunities that will launch, strengthen and advance your brand. 

As brand architects with international experience working across sectors, our work delivers sharp thinking, refined execution, and a distinct perspective - hallmarks of brands that endure.

 
 

SAM NEWALL

A passionate brand, marketing and communications specialist, Sam brings deep experience across luxury hospitality, hotels, drinks, travel, art, retail and wellness. Both in-house and agency-side, Sam has guided global corporations, fast-scaling ventures and entrepreneurial founders to identify and articulate what makes them truly distinctive.

What defines Sam’s approach is a belief in the power of storytelling. Behind every successful brand lies a single idea - one that captures the imagination, reflects its time and creates connection. Finding and expressing that idea is what drives her work.

Sam has built an established career with British heritage and iconic, global brands including The Lanesborough, Johnnie Walker Blue Label™, Holland & Holland and Hilton International, and has advised private wealth companies in the luxury space.  During her established career at Diageo, Sam played a key role in laying the foundations for today’s successful Diageo Luxury business.

saM@thebrandadvisory.co.uk
 

HANNAH LAWRENCE

A dynamic creative consultant in the fashion and luxury goods industry, with an intuitive eye and strategic insight, bringing deep expertise across public relations, marketing, editorial production and styling. Hannah bridges creative direction with commercial strategy, crafting concepts that resonate, aligning with business goals.  

Whether shaping campaigns, refining brand DNA, or elevating image through content and partnerships, her cross-disciplinary experience ensures each project is executed with both creative integrity and market relevance.

Hannah has enjoyed a long-standing career in London and New York working alongside leading stylists, photographers, creative directors, and as an executive for global brands including Jimmy Choo, Yves Saint Laurent and Helmut Lang. With experience at American Harper’s Bazaar magazine and British Vogue, she brings a refined editorial sensibility to everything she creates. Today, Hannah’s creative consultancy extends across fashion, style and interiors.

HANNAH@THEBRANDADVISORY.CO.UK
 

OUR EXPERIENCE

  • A man in a suit and sunglasses sitting outdoors, with a boat's steering wheel and deck in the background.
  • A black silhouette of a person riding a bicycle, holding a flag, with a circle and stars above.
  • Two doormen standing outside a large building entrance with tall columns and a wooden door.
  • Diageo Reserve logo with the tagline "The Luxury Portfolio of Diageo".
  • A man and woman walking together, dressed in formal black attire, in an indoor setting with metallic vertical bars in the background.
  • Harper's Bazaar logo in black text on a white background.
  • Stack of Harper's Bazaar magazines with a model on the cover, featuring the headline 'Look Gorgeous'.
  • Black background with the white text 'Johnnie Walker Blue Label' in stylized fonts.

  • British Vogue logo in black text on a white background.
  • Red flag with white text hanging outside a beige building with multiple windows.
  • A simple line drawing of a person walking a dog on a leash.
  • A man in a tuxedo adjusting his jacket at a formal event, with other people in tuxedos in the background.
  • The official logo of Holland & Holland, featuring a crest and text.
  • A large yacht sailing on the open ocean, creating a wake behind it.
  • Yves Saint Laurent logo in black text on a white background.
  • Black and white photo of a woman lying on her back on a table while another woman stands over her, leaning down and holding her arm. Text in the bottom right corner reads "Yves Saint Laurent".